Tag Heuer & Meridiist

Tag Heuer, Swiss manufacturer of luxury watches, has recently teamed up with Pierre Morel, movie director and collaborator of Luc Besson, to make an online interactive film, promoting their new Meridiist phone.

This interactive film is somewhat similar to the anyfilms.net project that Samsung had launched in 2006, with the Barbarian Group agency, headquartered in Boston, MA.

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